The new Bajaj Pulsar TVC tells nothing… it does things. It's live action. So, get ready for an ad that's going to take your breath away. Here're six masked men… maybe women… to blow your mind with supra-acrobatics of the unbelievable kind. Here's an ad to impress you with real adrenalin-charged action. The ad can aptly be called a miniature action flick. You have to see it to feel its power. For sure, the new Bajaj Pulsar TVC is reminiscent of John Woo's Mission Impossible 2, in particular the motorcycle face-off between Ethan Hunt and Sean Ambrose in the very last scene. But the ad is not imitative. The 360-degree camera work, the slow motion shots (which are masterfully intermingled with the fast and furious stunts) and the excellent background music - all collectively intensify the "Pulsar mania." Lastly, it's unlike the so-called "good" ads that use pretty faces and handsome physiques - and a lot of drama - to catch your notice. The cool riders remain mysterious till the end. |